A Handcrafted American Lager
Britain’s oldest brewer, Shepherd Neame, approached us to create a bespoke font for the UK launch of their new licensed beer - Samuel Adams Boston Lager.
Handcrafted in single batches using only the finest ingredients, Boston Lager has a rich, robust and complex taste - it sets the standard for the Samuel Adams range.
When it came to design, we took our cues from a bespoke Samuel Adams tap handle provided by the customer. Made of wood with a copper scroll, we mimicked this look throughout the unit, choosing a cylindrical font with a wooden core wrapped in antique bronze, riveted scrolling. The aged patina evokes turn of the century saloons, carrying though the beer’s Boston heritage.
The Samuel Adams logo and branding has pride of place in a fully-illuminated 3-part pod. Finished in silver, it lifts the design of this unique font.
With the help of Shepherd Neame, we were able to take this design from first concept to full production in just 10 weeks.
Thirsk Industrial Park
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