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Fuller's Premium

The history of Fuller’s brewery is entwined with the brewing history of London, and goes right back to the late 1600s. Even the brewery as we know it - built in 1828 next to the Thames oxbow - is a landmark of London’s industrial heritage.

Fuller’s have led the British brewing scene, investing, innovating and building on their rich history and heritage.

Preliminary Design

As Fuller’s relaunched London Pride, we were approached to create a new font for their own estate and worldwide export market. It had to be instantly recognisable to the consumer in the off-trade, a perfect platform for the rebrand yet allowing their other beer brands to be fitted.

We wanted to help to tell the stories that exist within the brewery, celebrate its rich history and encapsulate everything that’s unique about the brand.

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The Results

The Fuller’s font is a true icon on the bar, instantly recognisable as unique to their brand. This has proven highly successful within the export market and has become the Fuller’s premium font.

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Contact us

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Angram Ltd
Thirsk Industrial Park
York Road

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+44 1423 324 555