Deuchars - Naturally Brilliant
The new Deuchars handpump was designed around the well renowned Angram CQ. This is a fully illuminated, brand interchangeable handpump placed on a high black gloss wooden base with an elegant chrome finish. Angram worked alongside Caledonian's marketing manager Cameron Mathers to bring this unit to market. This unit has proven highly successful with growth sales in the initial trials.
Deuchars IPA is among the first cask beers to introduce permanent standalone lighted bar fonts, like many of the big-name lager brands.
It has been introduced in Edinburgh bars, and will be rolled out in more than 200 bars across the UK.