Lighting up the cask ale market with the launch of what's believed to be the first ever fully-illuminated handpump to the trade.
Designed to server Black Sheep's award-wining Best Bitter, the illuminated unit retains the classic Black Sheep logo and look, but is brightly lit and features high level dispense so that customers can enjoy the whole experience of seeing the process of pulling a perfect pint.
Black sheep M.D Paul Theakston said: "We have had a great response from early trials and we're delighted with the reception that the new unit has received out in trade.We want publicans to take our beers out of the dark, quiet real-ale corner and put them proudly on a well-lit centre stage."
